About DAVV
Devi Ahilya Vishwavidyalaya
Devi Ahilya Vishwavidyalaya (DAVV), Indore, established in 1964, is one of the premier state universities of Madhya Pradesh, committed to excellence in higher education, research, and innovation. Named after the visionary ruler Maharani Devi Ahilyabai Holkar.
The University offers a wide range of undergraduate, postgraduate, and doctoral programmes across diverse disciplines. With a strong emphasis on academic quality, interdisciplinary learning, industry collaboration, and community engagement, DAVV has earned recognition for its vibrant campus, accomplished faculty, and research-driven environment.
The University continues to nurture skilled professionals, responsible citizens, and future leaders who contribute meaningfully to society and national development.
Diverse Programmes
Wide range of UG, PG and Doctoral programmes across disciplines.
Academic Excellence
Commitment to quality education, research and innovation.
Industry Collaboration
Strong partnerships for practical learning and employability.
Research Driven
Promoting impactful research and interdisciplinary studies.
Vibrant Campus
A dynamic environment that fosters creativity and growth.
Community Engagement
Inspiring responsible citizens and leaders for a better tomorrow.
Rooted in Legacy.
Driven by Purpose.
The School of Journalism and Mass Communication (SJMC) Established in 1984, the School of Journalism and Mass Communication (SJMC), Devi Ahilya Vishwavidyalaya, Indore, has been at the forefront of media education for over four decades. With a rich tradition of academic excellence, innovation and social commitment, the School has nurtured generations of journalists, communicators, researchers and media professionals who have made significant contributions to the media industry, academia and society.
SJMC occupies a distinguished position in journalism and communication education as the first institution in Central India to introduce a Ph.D. programme in Mass Communication. Over the years, the School has established itself as a centre of academic excellence, fostering critical inquiry, intellectual growth and professional competence through rigorous teaching, research and interdisciplinary learning.
Today, SJMC continues to build upon this enduring legacy by preparing future-ready professionals equipped to address the opportunities and challenges of an evolving global media landscape.
Excellence in teaching,
and in research.
Our school is dedicated to excellence in both teaching and research, with faculty drawn from a global pool of scholars. This year's newly designed curriculum prioritises hands-on experience while holding to the core principles of journalism and mass communication.
Robust collaborations with leading industries and academic institutions worldwide continue to broaden our students' learning opportunities and research capabilities.
To emerge as a premier institution creating and disseminating knowledge through value-driven, holistic education for a peaceful, sustainable society.
To educate and empower learners to realise their potential by blending knowledge, skills and values in service of society.
Facilities and Resources
Learning Resources
The School offers an intellectually stimulating academic environment supported by a
state-of-the-art library that houses an extensive collection of books on journalism, media, communication, politics, literature and cinema. Students and researchers also benefit from access to internationally acclaimed academic publications from Taylor & Francis and SAGE, enabling engagement with contemporary scholarship and global developments in media and communication studies.
Alumni Excellence
SJMC's alumni have distinguished themselves across leading media organizations, communication industries and academic institutions. Their achievements reflect the School's strong academic foundation, industry relevance and commitment to nurturing professionals who contribute meaningfully to journalism, media practice, research and higher education.
Research and Social Engagement
Research at SJMC is guided by the principles of academic rigor and social relevance. The School has undertaken prestigious ICSSR-sponsored research projects, including a major study on the Baiga tribe, highlighting its commitment to research that addresses contemporary societal concerns.
Research and Social Engagement
Research at SJMC is guided by the principles of academic rigor and social relevance. The School has undertaken prestigious ICSSR-sponsored research projects, including a major study on the Baiga tribe, highlighting its commitment to research that addresses contemporary societal concerns.
The Centre for Ambedkar Studies serves as a dedicated platform for promoting research, dialogue and awareness on the life, philosophy and contributions of Dr. B. R. Ambedkar, encouraging scholarly engagement with issues of equality, social justice and inclusive development.
Innovation in Media Education
Recognizing the rapid transformation of the communication ecosystem, SJMC has expanded its academic focus beyond conventional journalism. The curriculum integrates emerging domains such as Advertising, Public Relations, Corporate Communication, Social Media Marketing, Digital Media, Data Journalism, Convergence Media and AI-driven Media Production, ensuring that students develop the knowledge, technical competencies and critical perspectives required in contemporary media professions.
The School also contributes to the growing field of Climate Change Communication, promoting research, awareness and interdisciplinary collaboration on one of the most pressing global challenges of our time.
Shaping Tomorrow's Communicators
Bridging the gap between traditional media ethics and modern technological innovation.